Notorious kitesurfers Nick Jacobsen and Graham Howes, known for their comedic riding and entertaining travel confessions, are launching a new brand: Brokeback Billionaires. As they are traveling around the world in luxury like rich and famous people do, they are embracing the irrelevance of money when it comes to allowing life-changing experiences to happen. They are mocking the importance of status, income and reputation, and inspire people to make the most of the opportunities they are given. Nick and Graham encourage people to live the life they truly want to live without being misguided by societal expectations on what it takes to do so. Whatever people want to do and be, dedication and commitment will pave the way for them, rather than high numbers on the bank account balance.