Privacy Policy
We Are Ride (RideTV)
Last updated: May 9, 2026
RIDE.tv ("we", "us", "our") is a the United States-based company that operates weareride.tv. This policy explains what data we collect, why, and what rights you have over it.
We're a small company and we keep things simple: we collect as little as possible, we don't sell your data, and we don't use tracking cookies.
1. What We Collect and Why
| Data | When | Why | Legal Basis (GDPR) |
|---|---|---|---|
| Email address | You sign up, subscribe, or scan a school QR code | To provide your account and send service communications | Contract performance |
| Name | You create an account | To personalise your experience | Contract performance |
| Payment information | You purchase a subscription | To process your payment | Contract performance |
| Usage data (anonymous) | You visit the site | To understand how the site is used and improve it | Legitimate interest |
| Email engagement (opens, clicks) | We send you an email | To measure whether our emails are useful | Legitimate interest |
We do not collect:
- Precise location data
- Device fingerprints
- Data from social media profiles
- Data from children under 16 without parental consent
2. Cookies
We don't use cookies for analytics or tracking.
Our analytics provider is Plausible Analytics, which is cookie-free and collects no personal data. No consent banner is required because no personal data is processed.
Cookies may be used solely for essential functionality (keeping you logged in). These are strictly necessary and do not require consent under GDPR.
3. Third-Party Processors
We share your data only with service providers who process it on our behalf. We do not sell, rent, or trade your personal data.
| Provider | Purpose | Data Shared | Location |
|---|---|---|---|
| Plausible Analytics | Anonymous site analytics | None (no personal data collected) | EU |
| Postmark (ActiveCampaign) | Transactional email delivery | Email address | US |
| Customer.io | Email campaigns and re-engagement | Email address, name, engagement data | US |
| Paddle | Payment processing (Merchant of Record) | Payment details, email, country | UK/US |
All US-based processors operate under adequate safeguards (Standard Contractual Clauses or equivalent).
This list will be updated as we add or change providers.
4. School Partnerships
If you sign up to RIDE.tv by scanning a QR code at a kite school, your data is given directly to us — not to the school. The school does not receive your personal data. We may share anonymised, aggregated statistics with partner schools (e.g. "12 students signed up this month") but never individual data.
5. Payment Data
We do not store credit card numbers, bank details, or other payment credentials. All payment processing is handled by our payment provider (Paddle), who acts as the Merchant of Record. Your financial relationship for the transaction is with Paddle, and their privacy policy applies to payment data.
6. Data Retention
| Data | Retention Period |
|---|---|
| Account data (name, email) | For the life of your account, plus 30 days after deletion |
| Payment records | 7 years (legal/tax requirement) |
| Email engagement data | 12 months |
| Anonymous analytics | 2 years |
When you delete your account, we remove your personal data within 30 days. Data we're legally required to keep (payment records for tax purposes) is retained in anonymised or minimal form.
7. Your Rights
RIDE.tv is based in the United States but sells and operates internationally. We extend the following rights to all users regardless of where they live. These rights are also granted under GDPR (EU/EEA), UK GDPR (United Kingdom), LGPD (Brazil), and CCPA/CPRA (California) — and equivalent rights apply under other US state privacy laws (Virginia VCDPA, Colorado CPA, Connecticut CTDPA, Utah UCPA, and similar):
- Access — request a copy of the data we hold about you
- Correction — ask us to fix inaccurate data
- Deletion — ask us to delete your data ("right to be forgotten")
- Portability — receive your data in a machine-readable format
- Objection — object to processing based on legitimate interest
- Withdraw consent — unsubscribe from marketing emails at any time
- Non-discrimination (California) — we will not deny service or charge different prices because you exercised your privacy rights
We do not sell or share personal information for cross-context behavioural advertising, so the CCPA "Do Not Sell or Share" right does not apply — there is nothing to opt out of.
To exercise any of these rights, email [email protected].
We will respond within 30 days. If we cannot fulfil a request, we'll explain why.
8. Marketing Emails
We send marketing emails only if you have opted in. Every email includes an unsubscribe link. If you unsubscribe, we stop — no questions, no "are you sure" sequences.
Transactional emails (account confirmations, password resets, subscription receipts) are not marketing and will be sent as necessary to operate your account.
9. Embedded Content
Our site embeds videos from YouTube and Vimeo. When you play an embedded video, those platforms may set their own cookies and collect data according to their own privacy policies. We have no control over this.
- YouTube: https://policies.google.com/privacy
- Vimeo: https://vimeo.com/privacy
10. International Transfers
RIDE.tv is based in the United States and sells to customers in the United States, the European Union/EEA, the United Kingdom, and Brazil. Your data is stored and processed primarily on US-based infrastructure. If you are accessing the service from outside the United States, your personal data will be transferred to and processed in the United States.
Where required, we rely on Standard Contractual Clauses (SCCs) or equivalent safeguards — including the EU SCCs approved by the European Commission, the UK International Data Transfer Addendum, and the LGPD international transfer mechanisms recognised by the Brazilian National Data Protection Authority (ANPD) — to protect that data.
11. Children
RIDE.tv is not directed at children under 16. We do not knowingly collect data from anyone under 16. If you believe a child under 16 has provided us with personal data, contact us and we will delete it.
12. Changes to This Policy
If we make material changes, we'll notify you by email or a notice on the site. Minor clarifications may be made without notice. The "last updated" date at the top always reflects the current version.
13. Contact
For any privacy-related questions or requests:
Email: [email protected]
Supervisory Authorities
If you're unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority:
- EU/EEA: your national data protection authority (a list is maintained by the European Data Protection Board at edpb.europa.eu)
- United Kingdom: Information Commissioner's Office (ICO) — ico.org.uk
- Brazil: Autoridade Nacional de Proteção de Dados (ANPD) — gov.br/anpd
- United States: your state Attorney General; California residents may also contact the California Privacy Protection Agency (CPPA) at cppa.ca.gov
RIDE.tv is operated by We Are Ride (RideTV), registered in the United States.